Drag the left section to resize — the right shows the same rectangle rotated 90°. Same area, dramatically different stiffness.
Moment of inertia measures how far material is from the neutral axis — and it rewards depth far more than width because d is cubed. A 4×12 beam has 9× the I of a 12×4 beam (same material, same weight), just because it's oriented tall instead of flat. This is the geometry behind every I-beam ever made: put the flanges as far from the neutral axis as possible, connect them with a thin web to hold position, and you have an efficient section that maximizes I while minimizing weight.
A cross-section's shape determines everything about how it resists load. Two beams with identical area but different shapes will have wildly different bending capacity. An I-shape concentrates material far from the neutral axis (in the flanges), maximizing the moment of inertia I. A solid square of the same area has far less I because material near the center contributes almost nothing to bending resistance. Shape is more important than amount.
The key properties: Area (A) — governs axial capacity. Moment of inertia (I) — governs bending stiffness and deflection, units in⁴. Section modulus (S = I/c) — governs elastic bending stress. Plastic section modulus (Z) — governs ultimate bending capacity. Radius of gyration (r = √(I/A)) — governs buckling resistance. These are all just geometry — they don't depend on the material, only on the shape.
I, S, and r aren't arbitrary — each answers a specific question about how the section performs under bending, stress, or buckling.